Augmented reality is an interactive experience of a real-world
environment where the objects that reside in the real-world are enhanced by
computer-generated perceptual information, sometimes across multiple sensory
modalities, including visual, auditory, haptic, somatosensory, and olfactory.
Augmented Reality exeperinces connect with people on a deeper level than
conventional marketing channels.
AR inspires awe and enables interaction. This makes it a great tool for storytelling.
Whether you are a brand or a publisher, AR enables immersive interaction. More awe, more
customer loyality and more brand strenght.
AR experiences are now supported in more than 500 million devices, and also
web. Online publications can be brought to life with these AR experiences
Previewing items in AR raises more brand awareness, creates a more realistic
representation of products, increasing purchasing confidence.
Conventional Advertisements are largely one directional. This makes them
borderline boring. With AR, you can bring various narratives into these
advertisements which users can interact.
Gamified AR experiences add fun and utility to various processes.
Online newsletters can be brought to life with these AR experiences. There
will be more to it than meets the eye.
Augmented Reality enables a deeper understanding of various concepts,
especially in education, which makes it a tool towards better education.